Company History – MWA.group

MWA.group’s journey began over two decades ago, with a clear mission to build, nurture, and deliver state-of-the-art platforms and solutions for the world’s most demanding brands and their customers.

Early Beginnings: MwaZone Corporation (2002–2004)

The company was originally founded in 2002 under the name MwaZone Corporation. At that time, its core focus was on providing infrastructure and backend solutions to emerging digital brands. Even in its earliest form, the organization was driven by a strong dedication to quality, innovation, and customer-centric service.

Evolution and Rebranding: MWAzone (2004–2017)

In 2004, the company underwent its first significant rebranding, becoming simply MWAzone. This change marked a strategic shift toward becoming not just a backend service provider, but a more brand-focused organization—building platforms and solutions designed to serve both business clients and end-users with excellence.

During this phase, MWAzone expanded its technological capabilities, diversified its portfolio of services, and established a number of its own brands across various sectors. This period was marked by experimentation, growth, and a deeper alignment with the needs of its evolving customer base.

Consolidation: MWA Group (2017–2020)

By 2017, the organization had grown significantly, both in terms of its portfolio and its operational scale. Reflecting this, the company formally restructured and adopted the name MWA Group.

This era was characterized by strategic consolidation and an increased emphasis on long-term brand stewardship. MWA Group began operating under a group structure, better suited to managing multiple brands, business units, and projects under a single unified governance model.

Expansion and New Identity: MWA.group (2020–Present)

In early 2020, the company entered a new chapter with the expansion and launch of MWA.group. This was more than a rebrand—it was a strategic expansion, reflecting the organization’s growth, broader service offerings, and a strengthened global presence.

The “.group” domain and brand identity symbolize the company’s multi-brand, multi-platform nature and its future-focused digital-first strategy.

Today, MWA.group operates as a private company, fully owned and controlled by the WeberAndersen Foundation—a family foundation of the Weber Andersen family. The foundation’s guiding philosophy is to ensure responsible, long-term ownership with a focus on sustainability, ethical business practices, and a commitment to innovation and client care.

The gole has alway been to control and support the creation of the best brands to deliver their state of the arts platorm and solutions at the same time providing the best customer care.

Purpose and Vision

Since its inception, the fundamental goal of MWA.group has remained unchanged: To foster and control the development of the best brands—delivering state-of-the-art platforms and solutions, while providing world-class customer care.

MWA.group exists to provide the operational support, strategic guidance, and technological infrastructure necessary for its brands to flourish. The organization takes pride in empowering its brands to focus on what they do best: serving their customers with excellence and innovation.

Brand Lifecycle and Portfolio Philosophy

Throughout its history, MWA.group has demonstrated a disciplined and pragmatic approach to brand management. Some brands, after many years of successfully serving their clients, have been respectfully retired when their mission was fulfilled or when market needs changed.

However, the brands that continue today remain cornerstones of MWA.group’s identity. Several have stood the test of time—serving customers for well over a decade and moving strongly toward two decades of continuous operation.

This longevity reflects MWA.group’s core commitment: To build solutions that are not only relevant for today but also resilient and adaptive for the future.

Looking Forward

MWA.group remains dedicated to its founding mission:

  • Supporting innovation
  • Sustaining brand excellence
  • Delivering world-class customer service

As the organization continues its journey, it remains grounded in its legacy, driven by purpose, and focused on building a better digital future for the brands and clients it serves.

Our holdings

Here we list our owned and controlled assets cross company subsidiaries and brands world wide.

Subsidiaries

Brands

Patents and Trademarks

Customers

End-Users

Partner and Investors

Legal information

 

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